A corporate partnership initiative inspiring curiosity in Bristol’s primary classrooms through exciting science demonstrations, clear explanations of physical processes … and rhyme.
The How & Why Project is a Corporate Social Responsibility (CSR) initiative by Explaining Science Publishing. We partner with local businesses to create and distribute books that explain scientific ideas and inspire the next generation.
Through corporate sponsorship, we are taking our innovative Rhyme & Reason books out of the bookshop and directly into the hands of children who need them most. This book provision is paired with dynamic, engaging assemblies and workshops led by science author Jack Challoner.
P.S. My mum liked it as well.
Primary school is the launchpad for a child’s curiosity. It is the age where they naturally ask how and why about the world around them. Bristol’s primary teachers do an incredible job introducing young minds to the world. But delivering a packed national curriculum means time and resources are always at a premium.
The How & Why Project can really help. Delivered by award-winning science author Jack Challoner, we bring accurate, captivating scientific concepts directly to Bristol’s classrooms through engaging assemblies, interactive workshops, and our beautifully illustrated, groundbreaking Rhyme & Reason book series.
Any questions?
The How & Why Project connects local Bristol businesses with local primary schools to bring wonder back into the classroom. Our mission is simple: Transforming how children learn science by delivering engaging books, interactive school visits, and the confidence to ask how? and why?
WHO?
The How & Why Project is led by award-winning science author Jack Challoner, born and bred in Bristol – who has more than 50 books to his name, published by the likes of DK, Bloomsbury, Quarto, Chicago University Press, The MIT Press, Hodder … and many more. Follow this link to find out more about Jack Challoner.
WHAT?
Our Rhyme & Reason books are popular with children and teachers, thanks to its clear and accurate scientific explanations and striking illustrations; the memorable rhymes support literacy. Jack’s engaging assemblies and workshops bring the books to life. Follow this link to find out what’s so special about the Rhyme & Reason books.
WHY?
Primary schools are the crucial starting point for STEM engagement. This is the age where children naturally ask HOW? and WHY? By combining Jack’s assemblies and workshops with the Rhyme & Reason books, we supercharge the classroom experience at zero cost to the schools. Follow this link to find out more about why initiatives like this are so important.
HOW?
Your company buys a set of books (at discount) for one or more schools, and for Jack to lead assemblies and/or workshops at those schools. Choose a tier that fits your company’s Corporate Social Responsibility goals and budget. All packages include full PR recognition and co-branded marketing.
WHEN?
We are currently seeking founding partners for our Q4 2026 launch in Bristol and the surrounding area. The Rhyme & Reason series currently has four titles: What is Water?, How Do We See?, Why Do Things Fall Down? and How Do Plants Grow? There are two more titles already in development.
WHERE?
For now, this project aims to inspire and inform schoolchildren in Bristol and the surrounding areas – supported by local businesses like yours. If you know of another company that might like to get involved, please share this page. We will expand the project to other regions in the future.
How does the Corporate Sponsorship work?
Bronze Sponsor (£1,500)
• A full classroom set (30 copies) of the Rhyme & Reason series + 1 author workshop/assembly.
• Company logo inside donated books; social media campaign mention; photographs for company use.
Silver Sponsor (£5,000)
• A school library starter pack (40+ copies across the series) + 4 author workshops/assemblies.
• All Bronze benefits plus: dedicated press release; invitation for employees to attend workshops.
Gold Sponsor (£10,000)
• A district-wide rollout (100+ copies) + 10 author workshops/assemblies.
• All Silver benefits plus: headline local media/radio push; bespoke employee volunteering opportunities
Custom Sponsorship
• You could sponsor schools close to your headquarters.
• You could ask Jack to cover certain topics
• You could donate one book per child, to take home and cherish.
Ready to bring wonder to a Bristol classroom?
Let’s build your sponsorship package.